Are Printed Brochures Dead?

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Photo: hina.hr

Photo: hina.hr

Croatian Ministry of Science and Education presented programme for child protection on the Internet and its main communication media is – printed brochure. Interesting move, considering that the reason for preventive action is popularity of the web and influence it has on kids. So is printed brochure really the media that will inform children in the most effective manner?

Photo: proudmedia.com

Photo: proudmedia.com

It’s true that some people prefer printed media because they don’t like to read off the screen. However, younger generations of children can hardly fit into that category. New technologies are available to them from their early years and they easily adjust to them. Adults are also mostly using new media outlets and every person who got friend request from a parent is painfully aware of this.

There are a lot of complaints about new media potential, but it definitely can be a great learning tool. Thanks to often interactive nature of the web and possibility to create your own content it is extremely useful when you need to apply your knowledge. Not to mention that, unlike books, pamflets and brochures, it is not limited only to simple text and pictures. It can include GIFs, a meme and videos, all visual means of communication that help people to understand better.

However, that doesn’t mean that printed brochures can be thrown into garbage can. It just means that they are no longer main communication channel to get your message through. Of course, there are people who still insist on brochures and they are mostly expected. That means it is always good to prepare them, but not necessarily to expect they will be sufficient. New media platforms are more likely to reach and, if you are using them correctly, influence targeted audience.

Anita Juričan

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