How to run a successful Facebook Page?

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Nowadays almost everybody use Facebook. If not in personal purposes they use it for business. Many businesses start using just a Facebook Page and some of them make it big. So here are some tips and guides on how to use the best of what Facebook got to offer.

Ivona Magić/

Ivona Magić/

1. Pick a recognizable and unique profile photo for your Page

Your profile photo is something your fans see every day. Make sure you choose something recognizable like a company logo or a headshot of yourself. Profile image, actually its thumbnail is displayed next to all your Facebook Page updates.

2. Fill out your ”About” section

”About” section is one of the most important and useful things on your Facebook Page. It’s a place where you write about your business, place where you can put a hyperlink to your website, your contact and location and other things that can help your visitors.

3. Add CTA button to your cover photo

CTA means Call-To-Action and it’s a feature that allows you to add one of seven pre-made buttons to your Page’s cover photo. You can choose between : ”Sign Up”, ”Contact Us”, ”Shop Now”, ”Book Now”, ”Use App”, ”Play Video”, ”Play Game”.

4. Customize your Page with apps

Under your cover photo you can add tabs with apps that can make getting around your Page much more easier. To do that go to Facebook App Center and explore all the possibilities that Facebook offers.

5. Post likable content, photos and videos

Share diverse and interesting content. Photos and videos are proven to be most engaging content but you should also post articles and share interesting things from other Pages you like.

Ivona Magdić

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