Insta-tips to help you launch your brand on Instagram

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Through the past few years, Instagram has grown bigger and bigger and it has rapidly  become more popular then most of the apps and social networks in the world of internet and multimedia.

In its beginnings, Instagram was just an app for editing and posting your personal picture in order to share your moments with others and see where your friends are and what they are doing. During the last few months, Instagram has become a great platform for advertising and promoting brands, products and services. If you are looking for a good way to promote your new brand or launch your old brand on Instagram, you should pay attention to few main things to make it successful. We bring you four tips to help you launch your brand on this super popular app!

zk-titleBack to the basic – embrace the basic guidelines of photography
It is very important to follow the traditional rules of photography when you are taking photos for your profile, so you can get your pictures to look their best on the platform. It does not matter if you take photos with your smartphone or with DSLR camera, it is only important to make your photos look professional.

  1. Edit images for both mobile and desktop version
    Although Instagram primarily is a mobile application, capabilities such as liking, commenting and searching within the platform can be done on a computer. Make sure that the final version of edited photo looks good both on your mobile phone and computer because you want to be professional and have Instagram profile that always look good.
  2. Learn to use different cameras and appszk-webstagram
    Although images can be uploaded through a smartphone or other mobile device, many photographers use tools to easily transfer images from their cameras to their phones with the push of a few buttons. When working with a DSLR camera, pros often use one with built-in Wi-Fi or an Eyefi‑ Mobi Pro SD card to transfer shots from their phones for quick editing and publishing to Instagram. This works well for live events, such as concerts, where capturing and sharing the moment in real time is a priority.
  3. Use hashtags and follow others in order to improve your quality
    Except for posting, liking and following, Instagram also allows us to ­find new people to follow and images to like through the use of hashtags. From fashion and pets to popular brands and even locations around the globe, interests can vary widely. Searching hashtags is a great way to ­find people who are similar to you.

Autor: Antonija Senjak

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