KILLER CLOWN – IS IT PUBLICITY STUNT GONE VIRAL
Clowns are supposed to be cheerful characters that make kids laugh. However, the truth is that to most kids they are absolutely terrifying and recent sightings of “killer clowns” won’t help that perception either. But maybe that is the intention, to make them even scarier? At least that’s what more and more people think in the light of recent events.
Lately, there has been a frenzy about people dressed as clowns. It seems that they are trying to lure little kids to come with them and that even chased passengers with knifes. How did this trend, spreading all over the world, even came to be? Many suggest that it started as a marketing stunt to promote the new movie, based on a horror novel It by Stephen King. In the book, It is a being that disguises itself as a clown and terrorizes seven kids, exploiting their fears and phobias. Apparently, movie company started with killer clown videos, and the rest of the world just picked up on it. Producer of the movie, New Line Cinema, didn’t confirm rumors, but it’s not that hard to realise why they would never openly admit starting this publicity stunt.
Whether it is true or false we’ll probably never know, but it does raise a question – how far are you willing to go to promote your product? Viral campaigns are based on the audience, you leave it to them to promote challenges, videos and stunts. However, that also means that things can get out of control, so you end up promoting sheer violence and causing fear all over the world. Governments and police officers in USA and Europe even had to issue the official statements and instructions about what to do when you see a clown. That’s the danger of any viral campaign – it influences most of the world, so be sure to know what message you’re sending out.