Politics and PR

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Photo: www.papermasters.com

Photo: www.papermasters.com

For many people, first thing that comes to mind when someone mentions PR is politics. There is an obvious reason why this happens. Politics, in the most broader definition of the term, represents activity where people interact with other people. Core idea of politics is that responsible people will stand up and articulate what is wrong in their society and protect the weakest ones. But in order to gain tools needed for action, politicians first have to be elected. So they participate in political campaigns. And this is where PR come to scene.

Photo: www.auslinkfinancial.com.au

Photo: www.auslinkfinancial.com.au

The best PR advisors know that everything is important. The way candidate is dressed, his haircut, members of his family and life outside public service. And this is just the beginning. The most important thing is what the politician can offer, in verbal terms. The way candidates communicate with their potential voters often differs winners from losers. In order to achieve his goal, a politician have to send the right message. In fact, what matters is that people understand the message in the right way. And role of PR is crucial here. But there is no such thing as magic. Although one can possess natural talent, hard work is what lays beneath every success. A good PR advisor who specializes in political communication knows that the first stage contains of field work. There are various ways to find out what is the public opinion on relevant topics.

A professionally structured polls offer valuable information concerning the biggest problems one society deals with. It is not surprising that many PR agencies also offer market research services. When the key issues are identified, direction of the campaign is much more clearer in terms of creating sound bites and keynotes for political speeches. As campaign progresses, maybe a debate between two or more candidates can be organized. The ability to deal with provocations is highlighted. After the campaign is over the work of PR advisor is not finished and he continues to build his client’s reputation, and the PR sub-specialty crisis communication becomes extremely important.

Karlo Kanajet

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