”Product placement” in Seinfeld

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One of the world’s funniest and most popular TV show’s is Seinfeld, show about nothing. But the show was actually about so many little everyday things and circumstances. With their spicy humor they didn’t spare anybody or anything and the audience loved it! That made the show even more special and funnier.

What’s so special about Seinfeld?

Photo: yahoo.com

Photo: yahoo.com

Many of featured show plots were about specific, real life products (many of them were candy products) and brands. When using a brand such as Snickers chocolate, Pez candies, Snapple juice or Levi’s jeans in a show you get your audience just a little bit more involved and identified with the story. Jerry Seinfeld stated ”We did it to be funny”. Using no name products doesen’t get you there.

Did they really use product placement in the show?

Actually they didn’t. Product placement is when product of a specific brand is included in a show, actors are mentioning it by the name and the marketed brand pays for the appearance. None of the brands which are mentioned in Seinfeld TV show payed for their appearance. Nowadays everybody is trying to push their products into a movie or a show but they do it in kind of lazy and effortless way. But Seinfeld wasn’t like this. The way they represented those brands was witty, creative and not subtle at all.

Photo: gunbroker.com

Photo: gunbroker.com

”Who’s gonna turn down a Junior Mint? It’s chocolate, it’s peppermint, it’s delicious!” When they were doing this episode, Kramer accidentally dropped the candy into a open chest surgery and it ultimately saved that persons life. This was a great hit for Junior Mint candy.

Photo: esquire.com

Photo: esquire.com

Another hilarious episode is when Elaine buys a full case of female contraceptive because it’s gonna be taken off the market. Then she evaluates her current boyfriend with a series of questions so she can decide is he ”spongeworthy”. Thanks to this episode Sponge started a ”SpongeWorthyClub” for women who want to buy a box of this contraceptive.

You love Snickers? How do you eat it? Hope it’s not with your hands. In one episode George hears from Elaine that her boss eats Snickers with knife and fork and he loves it. So he used this genius way of eating a Snickers bar on a business dinner and started a new trend.

There is many more of this clever and funny brand naming in the show. So treat yourself and watch a couple of Seinfeld episodes. I know I will!

Ivona Magdić

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