Social media facts you should know

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The developing world has not had the luxury of fixed wire internet from poles and wires. To provide access for the aspirational masses the mobile wireless networks are a fast track to a global world. Put up a tower rather than build an expensive fixed infrastructure.

So the mobile phone has made the web accessible for almost everyone.

In India mobile devices account for 72% of all web site traffic
There are 1.65 billion active mobile social accounts globally
561 million active mobile social accounts are located in East Asia


fb_icon_325x325Facebook facts

Tall poppies are easy targets but the reality is that Facebook has cracked the social network code. It’s the ultimate beta business.
Testing features in real time and snapping up online apps that push the boundaries of use experience in a world that is about digital disruption.

There are nearly 1.4 billion Facebook users
47% of all Internet users are on Facebook
4.5 billion likes are generated daily
Nearly 75% of Facebook’s revenue comes from mobile advertising
Direct uploads of user videos to Facebook now exceed YouTube


maxresdefaultTwitter facts

Twitter is an accidental social network but don’t be fooled. It’s a great brand awareness facilitator.

Twitter has 284 million active users at last count
88% of Twitter users are on mobile
500 million tweets per day


HnTYCHzN_400x400Google+ facts

Google+ cost over half a billion to design and develop
363 million users
The +1 button is hit 5 billion times per day



Instagram facts

This network is owned by Facebook.
Instagram has 300 million users
70 million photos and videos are sent daily
53% of internet users aged 18-29 use Instagram
linkedinLinkedIn facts

LinkedIn dominates the professional social network segment. It is one of the oldest having started in 2002. Almost the grandfather of social networks.

LinkedIn has 347 million registered members
Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
There are over 39 million students and recent college graduates on LinkedIn

Anja Dobranić


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