The best PR campaigns of 2016

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In 2016 many campaigns were represented to the society and some were quite successful. PR is brought to us every single second, some we notice some not. But there is always few that are outstanding and caught needed attention. Here is the list of the best PR campaigns that were planted in our media world in 2016.


New LEGO campaign was made with one main goal- to encourage parents to spend more time with their kids. This campaign was really successful. It’s about working adults and a child’s imagination. a video was filmed of a little boy sharing his Lego creation – a really strong car – that would help his father who sells and repairs cars for living be less tired” which might mean he would be able to spend more time at home with his child. Really, really sweet. Worth a watch.

2. Philips


Philips Breathless Choir campaign impressed many. It brought 18 strangers with chronic respiratory conditions to work with a choirmaster to learn to sing again. It was led by Ogilvy & Mather London which is in general doing Philip’s PR. At Cannes, Breathless Choir was rewarded across several categories, including the Grand Prix in Pharma.

3. The Euros 2016- COCA COLA



Coca-Cola proved to be the front runner again. Coca Cola made a very good PR trick when it announced that they will be giving away 504 prizes of four tickets on offer for the tournament in France. This prize could be won by on-pack promotions. This was a very successful Campaign, people knew about it and talked about it. PR work was done here very effectively.

4. Donald Trump‘s presidential campaign

Trump’s tactics are untraditional and rather distasteful. But they are also undeniably effective. Despite the fact that he is not liked by many still his PR campaign proved to be very successful. Back in March, the New York Times estimated he had secured nearly $2 billion in earned media placements, more than double that of Hillary Clinton.

Even though this past year was by many described with negative connotations, still some PR campaigns did an excellent job and impressed everyone.

Lada Sekulić

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