Things you didn’t know about being fashion PR

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Photo: fashionmingle.net

Photo: fashionmingle.net

Working in fashion PR can often seem like a glamorous job — you get to attend some of the coolest parties, meet celebrities and designers, and work closely with great brands. But the reality is that there’s more going on than meets the eye, and much of it is stressful.

The fashion PR industry focuses on managing brand positioning and developing brand awareness. Though there can be some great perks and lots of PR people truly enjoy their jobs, it’s simply not an easy gig. While all of this is going on, many people are arguing that the digital age has killed the PR industry, while others reason that the value of PR has in fact never been more significant in a saturated and overwhelmed market.

Photo: girlwithabanjo.com

Photo: girlwithabanjo.com

One of the most important jobs for a Fashion Public Relations professional is to work with the editors of fashion magazines, particularly major fashion magazines. It’s the PR professional’s responsibility to develop relationships with fashion editors and their writing and photography teams. Effective buzz is created by fashion magazine teams to launch and promote a line. However, not every fashion designer’s creations will make it into the pages of major fashion magazines. As with all things in the fashion business, competition is severe. What can you do to beat the competition for your clients?

Interviews, press conferences, and press releases are an important part of the responsibilities of a Fashion Public Relations professional. A PR person must keep a strong relationship with the media. The ability to work with the media in gaining continued attention for your client’s fashion is how to keep the fashion front and center in the public’s eye. While doing that, a PR fashion professional must have the skills to handle the tough questions.

The life of a Public Relations Fashion Specialist is an exciting one for someone who believes in the fashion and who can sincerely commit to the lines represented. You must be hardworking, personable, innovated and organized to be a successful Fashion Public Relations Specialist.

Antonija Senjak

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