Who is Christmas Creep?

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Photo: howthehelldidienduphere.wordpress.com

Photo: howthehelldidienduphere.wordpress.com

It’s that jolly time of the year when streets are covered with snow, choirs are singing carols and Christmas trees are being decorated by youngsters… Or is it? Actually, it’s only November, Halloween just ended and Christmas is not that near. However, stores around the world clearly didn’t get the memo, because Christmas decorations, trees and festive candy are already available on their shelfs.

Photo: sherbornpastor.blogspot.hr

Photo: sherbornpastor.blogspot.hr

While this may be useful to some enthusiastic parents who want to avoid crowd in supermarkets in December, to most people it’s an eyesore that is often dismissed as unnecessary. So what is behind this phenomenon, often refered to as Christmas creep? Well, the answer is merchants who want to sell more of their goods. Since Christmas and holidays in general are occasions when everyone shops like there is no tomorrow, hence they will not see their credit card bill, why not to make holidays last just a bit longer. And that includes not only Christmas, but many more holidays.

Recently, there is even a new trend of back-to-school shopping starting in July. Interesting idea, but we’re not sure that it’s the most logical one. Parents – let’s be real, they’re doing all the shopping – are usually happy to take a break from school activities of their kids, they probably won’t rush to buy new notebooks as soon as the bell rings for the last class.

However, merchants must be doing something right. Even tough most people dislike early Christmas ornaments in shops, the truth is that every year they are buying it earlier. Because of earlier start on Christmas presents in shops, buyers have the opportunity to spot it earlier and even get some special offers and discounts for not waiting until December. That way even costumers feel like they are profiting from it, while avoiding the rush and crowd on Christmas eve. So if you’re still not sure what your position regarding Christmas creep is, we suggest you listen to couple of Christmas song and revisit the idea in a jolly spirit.

Anita Juričan

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