Why Is Wrapping Presents Similar to PR

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Photo: inspiringinterns.com

Photo: inspiringinterns.com

Usually people complain about Christmas time being to superficial because everyone thinks only about gifts. However, Wrapping presents is, especially in this jolly time of the year, simply unavoidable. You carefully chose Christmas presents that will cheer up your loved ones, but you still need to make them presentable.This applies even for presents for kids, even though you just know they will destroy the beautiful packaging. But how is wrapping presents similar to PR?

First of all, it may seem easy but not everyone can do it. Sure, it seems like it’s just taping some decorative paper and putting a bow on it, but there are various tricks and tiny details you have to pay attention to. And the truth is, even if you do know how to wrap presents you probably don’t have time for it. That is way many stores offer free wrapping service, especially in Christmas time but also throughout the year. Similar to how you will usually hire a public relations agency to help you with various campaigns, sometimes even if you already have a PR department in your company but need additional help and knowledge.

First secret to beautifully wrapped gifts is making sure you took right measurements. Decorative paper you are using should be cut to the length and width you need, not too small or too big. That is your base, and without exact measurements your present will look sloppy in the end. In PR measuring is also important, but in the sense of “measuring” or researching your targeted publics. Without knowledge of their opinions, preferences and needs, any PR campaign with whom you’re targeting the specific public will probably fail.

Photo:huffingtonpost.com

Photo:huffingtonpost.com

Other important part of gift wrapping is making sure your edges are taped tight. That way everything stays in its place and looks flawless. In public relations we can translate this to making sure everything in campaign makes sense. Even though you did your research and came up with a good plan, you have to make sure your chosen strategy is consistent.

Photo: pinterest.com

Photo: pinterest.com

When people want to make wrapping really beautiful they usually add a bow on the top. Whether you buy a sticky bow that doesn’t require much effort or tie a ribbon around your present, it definitely looks like you put a lot of taught into it. And you will probably put a lot of taught into PR projects and campaigns by thinking of small details that will make the whole story more appealing. Just like the shiny packages under your Christmas tree.

Photo: diabetes.co.uk

Photo: diabetes.co.uk

Anita Juričan

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